Who are we
Every marketing leader we speak to is being asked to lead the AI revolution — while simultaneously being terrified it's going to replace them. Sound familiar?
Our mission is to turn the "AI jobs apocalypse" narrative into a story of unprecedented empowerment.
We didn't build Unbroken AI because we love technology. We built it because we love marketing teams — and we got fed up watching talented people lose their time to firefighting systems that should be working for them, not against them.
We've both built careers inside marketing teams. We know what it feels like to be told to be strategic and data-driven, but also, just do it now. To be asked to do more with less, transform with AI but with no budget, no time, and no idea where to start.
We believe AI is one of the most powerful tools marketers have ever been handed. But only if you actually know how to use it. That's where we come in.
COO & Co-Founder
AJ Coutts
A self-confessed starter-finisher with an obsession for audience-centred marketing and a serious intolerance for wheels being reinvented.
AJ spent years leading and growing digital marketing teams — including as MD at ThoughtShift — honing the belief that the best teams thrive when they have the right tools, the right training, and the freedom to actually be creative.
These days, AJ channels all of that into building AI tools and training programmes that make AI genuinely useful for marketers who aren't developers — and proving that sceptics can become believers.
CTO & Co-Founder
Christopher Fry
From stuffing envelopes to scaling global teams, Christopher has worked at every level of marketing and communications – and tackled every roadblock, broken system and sloppy process on the way.
A geek who loves to solve problems and help people, Christopher believes there is always an easier and better way to get things done, with maximum quality and minimal fuss.
As CTO, he builds everything that makes Unbroken work – AI frameworks, prompt libraries and automation workflows – with one aim: making complex technology feel simple enough that anyone can use it, and useful enough that everyone will.
